Google Analytics is an excellent solution for all the website related needs, starting from the source which brought the visitors to your site to how they interacted with your website. Hence, it provides good results as to how the site should be designed/ modified so as to attract more visitors or how to do better marketing for your product online.
Some of the features of
Google Analytics are given below.
Firstly, it is much easier to use. With the special AdWords feature,
Google provides more flexibility with the keywords and also provides you immediate ROI results. It also provides good suggestions as to which keywords can make the site or product more attractive. Nextly, it focuses on only those modifications (in your website) which will gain you profits. As the service is available in many languages (English, German, Spanish, Korean, ...
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Sparky in
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Facebook recently released their own OpenGraph Search Engine, based on their OpenGraph system. If you were wondering what those like buttons that display everywhere are for, the OpenGraph Search Engine is the answer. Facebook’s OpenGraph Search Engine will display liked pages in search results. What does this mean for search engine optimisation?
The OpenGraph Search Engine is in its infancy as of now, but it’s a very big deal. If Facebook manages to pull this off, we’re going to see a future where the Like has replaced the link as the web’s currency.
One study has revealed that people are spending thrice as much time on Facebook over search engines now, and Facebook is obviously taking advantage of the situation here. This is, at first glance, a good idea. now you don’t have to go to Google to do a web search!
Here’s the thing though - search results ranked by “likes” ...
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dave in
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We've been talking about RSS feeds and what it can do for your website. We know that incorporating RSS feeds into your site results in more frequent visits from search engine spiders and thus leads to faster indexing.
Have you realized however that by syndicating your RSS feeds successfully you can achieve the same results? How so?
If you have subscribers when a search engine spider crawls your subscriber's site (assuming that your subscriber incorporated YOUR feed into his own website) the feeds will of course contain a link back to your website. Once the spider follows the link it will notice your website and so index your site as well. Now if you have a lot of subscribers the chances of being crawled through back links are much greater. In addition to this the spider will of course notice the plentiful back links, which ...
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We've been discussing the merits of RSS and what it can do for your website's SEO but haven't expounded on what it can do for your blog. We've mentioned again and again that the primary purpose of RSS feeds are to syndicate your website's content so that your readers will find it easy to get each fresh and updated content that you publish. It is the same way in blogs.
Due to the nature of blogs RSS feeds are especially useful to visitors since most blog have more frequent updates with regards to content as compared to the usual websites. Many visitors, however, follow at least several if not a huge number of blogs so that visiting each and every blog daily is pretty time consuming. Thanks to RSS feeds visitors can now receive the feeds and be warned and/or view the new content for each blog they are subscribed ...
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Blogs subscriptions are one of the things RSS feeds are most used for. In fact because of the popularity of using RSS feeds for blogs subscriptions a lot of blogging tools have a built-in function or feature for automatically generating RSS feeds or Atom feeds (in the case of blogger) so that their bloggers won't have to bother themselves with the how-tos of making an RSS feed.
This means that as a blogger if you are using one of the common blogging tools all you need to do is indicate in the settings that you want an RSS feed to automatically generated for you and Voila! a no sweat feed for you.
If you are one of the hard headed bloggers who blog from scratch then you would need to use an RSS generator or in the spirit of making things from scratch, can make your very ...
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One of the things that is important for bloggers to realize is that you must make it easy for your readers to find back posts that are of interest to them. One way to do this is of course through the ever present Archives. However, if you think about it Archives are virtually useless unless your reader has been a long time reader and can associate the post he/she is looking for with a certain timespan.
However if your blog has a lot of information to yield on certain topics, after reader a particularly good post your reader might want to find out more about that certain topic and search for previous posts about it. This is where categories are useful.
By using categories you allow your readers to search your blog topically, pointing them to specific posts of interest.
Labels and categories of course go hand in hand. ...
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Sparky in
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According to data and research by
Web Side Story, most searchers looking for items on the web enter one- or two-word queries.On average, one- and two-word searched constituted
83 percent of searches; on e-commerce sites, that figure was
91 percent.
Moreover, nearly
12 percent of searches lead to no results - a lost opportunity for marketers; among commerce sites,
8.5 percent of searches led to no results.
The studies examined more than
34 million searches on the sites of 42
Web Side Story customers:
15 e-commerce sites,
13 lead-generation sites and
14 media sites. By
Sparky in
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Ezines can give you very targeted visitors which means they buy more of your product
If you advertise in the right ezines, you can get fantastic results. However the results will vary a lot depending on the quality of the ezine. What you want is an ezine that people actually read. A quality ezine that delivers valuable content to the reader. And, you want the ezine to be targeted to the same or similar niche as the people who buy your product.
If you get these two things right, then ezine marketing can work very well for you.
Here are 5 tricks that can massively change the response to your ad.
Here are some things you can do to increase the response:
1. Make sure that the ezine has only 2-3 ads per issue. If it has dozens of ads, yours will get lost, ...
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The technology is not what makes a blog click. It is still the content. That is why it is important to have original content. You want to draw people into your blog. (Especially if you are a pro-blogger.) If your site has duplicate content, why should people bother checking it out? Another thing to consider about content is that you have to make sure that search engines and people could read them. This is where SEO copywriting comes in.
What is SEO copywriting?
It is mainly presenting your content so they could be more search engine-friendly, so to speak.
What do you have to do for your content to be search engine-friendly?
Choose your keywords carefully.
You have different tools for this. There are even Firefox plugins that even show you the niche keyword watch results. (Hint: If you are blogging about ...
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Sparky in
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Homepage Power
1. Your homepage is the most powerful page in the website. Even if you have made the effort to place lots of backlinks here, remember that a search engine needs phrases to rank ? so the less words you have, the less phrases, the less probability of ranking.
Quantity and Quality
2. If your site or blog is low on content in some pages (say you have 500 pages but only 50 words on each page), or worse, if you have content that is not unique (read: copied!). This usually applies to those websites with entire pages on one or just a few products, with these just running very short descriptions. Here, you risk being put on Google?s dreaded ?supplemental? (more on that in another post), which in essence means that rank for your page ...
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