Archive for October, 2006

Keywords in Content

If there's anything factor that will get you anywhere with your SEO efforts that would be KEYWORDS. Although the algorithm used by Search Engines remain hidden from the general public it is the common consensus among top SEO professionals that Keywords is one of the vital factors that really do matter when it comes to getting a good page rank. To make keywords effective you first need to determine just exactly what your keywords are and how to use them. So how should you determine what keywords to use? It actually just ... 0 Comments

White Hat SEO

There is a saying that goes ?The good guys always finish last.? Perhaps that is why there are people who resort to black hat methods to get their page rankings up. Yet there is such a thing as ethical SEO, as featured in a previous post. Ethical SEO does not mean you will not get your site high up in search directories nor will it take you forever. In fact, it guarantees lasting results. Just as there are black hat methods, at the other end of the spectrum we have white had methods. ... 0 Comments

Black Hat Methods

SEO is meant to get a website to the top of SERPs. There's nothing wrong with SEO at all and is in fact a good thing. The only time SEO becomes unethical, which I've warned about in a previous post, is when supposed "SEO experts" use black hat methods. Black hat methods are simply techniques used to improve a certain page's ranking that are not acceptable according to search engine guidelines. Such methods are usually deemed unacceptable because they are deceptive and often lead to sites with content unrelated to the keywords typed in by the user. Two of the most ... 0 Comments

Blogging and SEO

In the search for ways to get noticed by search engines and the general public, websites are finally realizing the power of blogs as an SEO tool. By adding a blog to your website you will find that not only does it provide updated content, which is a plus for your page rank, but also gives your visitors something interesting and useful to read on a regular basis. The end purpose of SEO is after all to generate a steady stream of traffic to your site. By putting up a regular post your visitors will ... 0 Comments

Industrial Search Engines ? Part 2

Two posts ago, I touched upon the concept of Industrial Search Engines and how they can be utilized by specific industries to keep up with the ever changing market. In this post, let?s look into some specific ways you can improve your industrial marketing over the Internet. There are three major points ? organic optimization, pay per click advertising (PPC), and online advertising and public relations. At first glance, they are no different from non-industrial search engine optimization. However, as they are applied to specific industries, some parameters change. Organic optimization for industrial search engines is ... 0 Comments

How Far Will SEO Take You?

Last post I said that I'll be discussing some ways wherein you can SEO for directories. However, I decided to put that off till next time and tackle the important subject on SEO and your expectations and its limitations. It is true that SEO plays a vital role in web design and that if you do hope to get to be on the first page of SERPs you'd better employ good SEO techniques. But just how far can SEO really take you? We know that with SEO you website has a greater chance of being indexed ... 0 Comments

Industrial Search Engines ? Part 1

For the average person, Internet searching is limited to the most popular search engines. Google, Yahoo, MSN - these are the search engines that count the most. As the Internet is continually evolving and changing to meet the needs of different sectors, however, there are other aspects which are more important to specific sectors. For those in the different industries, for example, the "generic" search engines are still important, but there are other types of search engines which bear more weight when it comes to their marketing plan. This is where ... 0 Comments

SEO in Perspective

Search Engine Optimization (SEO) is all the rage with website owners and developers. However, more and more website owners are going overboard and forgetting what SEO is really supposed to be about. In the pre-search engine era people had to remember website URLs or use directories to go to the website containing the information they need. With the advent of search engines finding information became much easier and people found themselves automatically using search engines as the portal to getting whatever it is they need on the internet.

As search engines gained importance website ...

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Of SEO And Halos

You might be thinking, what the heck does angelic things (halos?) have to do with search engine optimization techniques? Well, have you heard of the Halo Effect? It does not really pertain to celestial bodies but in fact has a very earthly application. According to the Wikipedia entry, the Halo Effect is ?cognitive bias in which the assessment of an individual quality serves to influence and bias the judgment of other qualities.? That helps, doesn't it? Put simply, the Halo Effect describes how a person can be thought to be good (or ... 0 Comments

Google’s Webmaster Guidelines

When coming up with a new website or trying to spruce up an existing website many website owners now concern themselves with Search Engine Optimization (SEO). However, many website owners know nothing about SEO nor do they have the resources needed to hire SEO experts. For website owners like this don't think that there is no hope for your site. You can still optimize your website to the best of your ability, or at least avoid getting blocked by Google, by simply following some of this simple advice written in Google's Webmaster's Guidelines. Why Google's Webmaster Guidelines? ... 0 Comments