Metrics for Success Part 4

Last installment!! 5. Entry Pages - Keep a close eye on your entry pages. This will reveal which pages are contributing much to your site. You will see which ones attract the most number of visitors, which of the pages actually get visitors that stick, and which pages visitors usually leave as soon as they get to it. This will give you an idea on which pages need improvement. 6. Popular Pages - Find out which pages get visited and revisited most often. You are interested in the pages that get most traffic and the ... 0 Comments

Metrics for Success Part 3

Other elements that you should keep track of. 4. Visitor Demographics - A good businessman knows his client. In the internet though visitor demographics doesn't necessarily mean your visitors age, sex, status, and stuff like that. Though it is good if you find that out what you can actually keep track of are pages they came from, their actual geographic location, the kind of browser they use, and the time drop by to visit. 5. First time and Return Visitors - Though you might have a lot of visitors it is important to know whether you get a lot ... 0 Comments

Metrics for Success Part 2

As promised in my last post here are the some of the important elements you (or rather the website tracker and analytics program you're using) need to keep track regarding visits and visitors of your website. 1. Actions - You should keep track of what your visitors actually do (or click on) when they visit your site. For example do they submit forms, sign up for subscriptions, click on add to cart buttons, actually complete transactions, click on ads, etc. This will give you an overall idea of what your visitors are actually interested in and which ... 0 Comments

Metrics for Success Part 1

If you are doing SEO but have no way to track how successful your campaign is then I suggest you start getting some statistics to know if the campaign is doing any good. Without having any metrics to gauge the success of your website you can't be sure just how effective your SEO is. You of course want to know this especially if you are simply hiring an SEO firm to do things for you. To be able to measure your website's success all you need to have is access to statistics that a good analytics program ... 0 Comments

Quantity Versus Quality

When coming up with the content for your website most get caught in the dilemma of whether to focus on quantity or quality. Of course they are both important but if I had to choose I'd say go for quality. While I always stress the importance of fresh content, which if you think about it says that quantity is important, I also believe that quality is even more important. Of course you don't want a totally static page that doesn't add new content over months or years but fresh content of poor quality is no good at all. ... 0 Comments

Updating Your Content

One of the things that's often adviced in SEO is to keep your content fresh and updated. This works pretty well for some websites where the content can really be dynamic. However a lot of websites, specifically those of businesses that sell certain products that don't change, have a problem with getting new content. This is because their products really don't change and so do the products specifications. It seems realy stupid and weird to rewrite them every few weeks just to get updated content on their website. What you can do in cases like this is ... 0 Comments

Optimizing Keywords: Use plural or Singular?

A common problem in SEO is choosing which keywords to optimize for: singular or plural? While some say that it doesn't really make a difference that is not actually true. For example if use "gadget" as keyword Google will return 49,400,000 result while for the terms "gadgets" you will get 93,600,000. This means that you have more competition for the plural form. Normally what you would do is choose the term where you have less competition. But if you use Wordtracker you will see that gadgets is also searched more often than the singular form and ... 0 Comments

Optimal Page Name Length

When choosing a page name some people think that the length of the page name can help their SEO efforts. This thinking has no basis at all and isn't true. In fact when coming up with a page name it is really better to come up with a concise one. I'm not saying that you should make it short. But the best page names are descriptive but not wordy. What SEO experts recommend is that you simply use a keyword or keyphrase as your page name so that it will be easy for users to be able to ... 0 Comments

Google Mobile Sitemaps

Last post we talked about making sure that your mobile website places well in Google Mobile's SERPs. I mentioned that the first thing you need to do is to make sure that your mobile website uses either of the three mobile formats so that mobile devices will be able to render your website properly. Next I mentioned that you should submit you website to Google Mobile and submit a mobile sitemap. You can create a mobile sitemap manually or more easily, by using Google's Sitemap Generator. If you want to use another sitemap generator then make ... 0 Comments

SEO for Google Mobile

With the advent of Google Mobile no longer should you be concerned about being listed first in Goggle's online SERPs but in Google Mobile SERPs as well. Note though that if you want your website to be suitable for viewing on mobile gadgets (phones and PDAs) and want to be indexed by Google mobile you need your website to be either of the three mobile formats: XHTML, WML or iMode. Hence if you have an ordinary web page in HTML format you would need to rewrite your webpage using any of the three ... 0 Comments