Archive for January, 2007
We've been talking about how incorporating RSS feeds into your website can help your SEO efforts. However, generating your own RSS feeds is also equally important. RSS feeds after all were meant to get YOUR content out to your readers on a regular basis. Sure incorporating an RSS feed to your website is pretty nifty and very useful but you also need to syndicate your own content. After all you can't live on other site's feeds alone.
Generating an RSS feed will of course make life a lot easier for your readers who will of ...
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Since one of the major challenges of a good and solid SEO campaign is providing updated content on a regular basis the benefits of RSS as mentioned in the previous post RSS and SEO is indeed very significant. RSS makes life a lot easier since you don't need to keep on finding new content to write about.
In fact before RSS arrived one of the things that ate much time was the writing process. This involves after all not only the time spent actually writing but the time spent on thinking of new ...
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So we know that incorporating RSS feeds to your website has benefits when it comes to SEO. Aside from the benefits to your SEO campaign though RSS also has some real advantages to offer that goes beyond that.
In the same way that RSS provides fresh, updated, and themed content to your website, which is always good for you in terms of what search engine spiders see, it also provides the very same content to your readers.
The themed part is especially important to you and your readers since they get to be updated about ...
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Did you know that RSS feeds are actually good for you in terms of SEO? In fact according to Satyajeet Hattangadi, the guy who wrote ?Get Better Search Engine Rankings with RSS", there are three concrete benefits to incorporating RSS feeds into your website.
The three benefits are:
RSS feeds provide instant themed content for your website.
RSS feeds provide fresh and updated content for you without you having to write anything or pay anyone to write.
The presence of RSS feeds result in more frequent search engine spidering.
And this is all happens just by having RSS feeds incorporated into you ...
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Ok. So we have raised some pretty good points about professional SEO and In-house SEO. If you do decide on going for the In-house SEO and you know that you lack experience I have a simple word of advice for you.
BE REALISTIC.
This is not to discourage you but to make sure your efforts are not wasted. In being realistic I mean that you should:
Do a lot of research about SEO before committing to anything.
Take stock of your abilities and see if you really can learn how to SEO your website.
Make sure you set enough time in your ...
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4. Lots of Savings - For many businesses this is the factor that really comes to play when deciding between hiring a professional SEO or doing their campaign in-house. Though some might think that this should not be a factor to consider, while it might be true for bigger companies (don't be such cheapskates!), those with really low budgets can't really be blamed for trying to cut costs.
There are some "professional SEO firms" out there that might offer their services at very reasonable prices (read: dirt cheap) but you should be wary ...
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3. Learning from Your Mistakes - Mistakes are inevitable especially in the field of SEO where much of the factors and the weight of each factor is not really known even to the experts. Since search engines treat their algorithms as top secret material (and why not?) SEOs end up having to do much guess work to find out which really works or not. Of course since professional SEOs have been at it sometime amateur SEOs have the benefit of the resources they give. However if you're going to do your SEO yourself you will ...
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2. Responsibility - Although you have absolute control over your SEO campaign its flip side is that you also carry the burden of sole responsibility for the campaigns outcome. In case of failure or problems you won't have anyone to blame but yourself. If you have an in-house team doing the job finding out who is responsible is also a lot easier. Pointing fingers and blame-shifting is less likely since everyone's responsibilities are clear cut.
In another light since the SEO campaign being done is for your very own company then people working on the campaign will take ...
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1. Absolute control - This is one of the major advantages of using an in-house SEO, especially if we're talking about YOU doing the SEO yourself. This means changes can be made the instant you make a decision. This results in time savings in a way since you won't have to wait for your decision and vision to be communicated properly, mulled over by your hired professionals, and confirmation to be sent back to you before they can even start making any changes.
Even if you have to collaborate amongst yourselves it is much easier to call an ...
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For the past several posts we've highlighted the advantages of hiring a professional SEO firm to handle your SEO campaign. For the next posts we will now talk about the advantages of an in-house SEO.
By in-house SEO we mean to say that you don't need to hire additional people to develop and implement your SEO campaign for you. For a small business or a personal site that aims to go big this usually means that you yourself will be the in-house SEo. That means that you get to do SEO hands on and that regardless ...
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