Archive for January, 2007

What Your Own Feeds Can Do For You

We’ve been talking about how incorporating RSS feeds into your website can help your SEO efforts. However, generating your own RSS feeds is also equally important. RSS feeds after all were meant to get YOUR content out to your readers on a regular basis. Sure incorporating an RSS feed to your website is pretty nifty […]

RSS Makes Life Easier

Since one of the major challenges of a good and solid SEO campaign is providing updated content on a regular basis the benefits of RSS as mentioned in the previous post RSS and SEO is indeed very significant. RSS makes life a lot easier since you don’t need to keep on finding new content to […]

RSS Beyond SEO

So we know that incorporating RSS feeds to your website has benefits when it comes to SEO. Aside from the benefits to your SEO campaign though RSS also has some real advantages to offer that goes beyond that.
In the same way that RSS provides fresh, updated, and themed content to your website, which is […]

SEO and RSS

Did you know that RSS feeds are actually good for you in terms of SEO? In fact according to Satyajeet Hattangadi, the guy who wrote ?Get Better Search Engine Rankings with RSS”, there are three concrete benefits to incorporating RSS feeds into your website.
The three benefits are:

RSS feeds provide instant themed content for your website.
RSS […]

Best Predictors of Traffic

According to a study on Website Analytics vs. Competitive Intelligence Metrics done by SEOMoz last October 2006 the best predictors of traffic to one’s website are:
1. Number of Technorati Links (0.74)
2. SEOmoz Page Strength (0.60)
3. Number of Links to the Blog URL via Yahoo! Site Explorer (0.56)
4. Number of Links to the Domain via Yahoo! […]

Being Realistic About In-house SEO

Ok. So we have raised some pretty good points about professional SEO and In-house SEO. If you do decide on going for the In-house SEO and you know that you lack experience I have a simple word of advice for you.
BE REALISTIC.
This is not to discourage you but to make sure your efforts are not […]

Advantages of an In-house SEO - Part 4

4. Lots of Savings - For many businesses this is the factor that really comes to play when deciding between hiring a professional SEO or doing their campaign in-house. Though some might think that this should not be a factor to consider, while it might be true for bigger companies (don’t be such cheapskates!), those […]

Advantages of an In-house SEO - Part 3

3. Learning from Your Mistakes - Mistakes are inevitable especially in the field of SEO where much of the factors and the weight of each factor is not really known even to the experts. Since search engines treat their algorithms as top secret material (and why not?) SEOs end up having to do much guess […]

Advantages of an In-house SEO - Part 2

2. Responsibility - Although you have absolute control over your SEO campaign its flip side is that you also carry the burden of sole responsibility for the campaigns outcome. In case of failure or problems you won’t have anyone to blame but yourself. If you have an in-house team doing the job finding out who […]

Advantages of an In-house SEO - Part 1

1. Absolute control - This is one of the major advantages of using an in-house SEO, especially if we’re talking about YOU doing the SEO yourself. This means changes can be made the instant you make a decision. This results in time savings in a way since you won’t have to wait for your decision […]