According to Bing Webmaster Center’s Rick DeJarnette some of the most common errors that can tank a site include:
An invalid mark-up code – To make sure that your mark-up code is valid use a validator such as the W3C Markup Validation Service. Of course when validating you should know which errors to look out for by asking the following questions:
* Does your file contain a document type declaration (DTD) statement?
* Are all of your tags closed properly?
* Are your tags written in lower case ...
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When it comes to SEO we already know the usual factors that search engines use to rank pages. However, what happens many times is that the emphasis is placed on some relatively unimportant factors while too little attention is given to the more important factors, which results in ineffective SEO.
To make sure we devote the right amount of effort on the right factors what is needed is the knowledge of the order of importance of each factor. An illustration I find to be very useful ...
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