If you want to really do Search Engine Optimization one of the things you should never ever forget to optimize are your website’s URL as well as the links within each page. Here are some tips from Rick Dejarnette of Bing Webmaster Center that should help you optimize your URLs and links.
1. Canonicalize your URL – Use the canonical tag to let search engines know which version of the URL, for pages with multiple URLs, they should consider to be the authoritative or original URL. Here’s how to use the canonical tag:
2. Choose absolute links over ...
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What’s more important – internal or external links?
Both kinds of links are very important but when it comes to SEO external links carry more weight. The reason for this is that, as we know, one of the factors that search engines look at to determine a page’s rank is popularity. The number of external links is indicative of the popularity of a page, which is why search engines give this type of links more weight. However, always remember that when it comes to external links it is not just the number that matters but the relevance of the link to ...
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