We all know that getting people to visit and keeping the attention are two different things. Most often the bigger problem is not the amount of traffic we get to our site but the high bounce rate. After all with high bounce rates the very purpose for doing SEO is defeated. In the long run I would settle for a little less traffic with higher retention rates because that means that your SEO efforts are not going to waste.
So why do people really leave your site? What can you do to lower your bounce rate?
The top reason for immediately leaving ...
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Newsflash. This year, like the years before, you should be targeting moms if you want get a chunk of the actual consumer spending - whether online or offline.
The reason for this is that according to Advertising Age, a consulting group, “moms control $4.3 trillion of the $5.9 trillion U.S. consumer spending total, or 73% of household spend[ing].” Ruth Nightengale of Searchviews then expounded on what this means for internet marketers, including search and social media marketers, since moms are very much active in the internet.
According to Ms Nightengale this means that search marketers should learn target moms by ...
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