Newsflash. This year, like the years before, you should be targeting moms if you want get a chunk of the actual consumer spending - whether online or offline.
The reason for this is that according to Advertising Age, a consulting group, “moms control $4.3 trillion of the $5.9 trillion U.S. consumer spending total, or 73% of household spend[ing].” Ruth Nightengale of Searchviews then expounded on what this means for internet marketers, including search and social media marketers, since moms are very much active in the internet.
According to Ms Nightengale this means that search marketers should learn target moms by ...
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