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Cross link between your own posts/pages can be beneficial for your blog but at the same also brings some disadvantages. To maximize its benefits you should know its pitfalls so as to avoid them.
The Good
Cross linking benefits you in two ways: it helps you SEO-wise and helps your readers find related more easily. For the SEO part, cross linking is good because it helps establish relevancy between posts and pages. Pages containing related topics will, of course, be the ones linked to each other. Just make sure the anchor text for the links contain the keywords you need to help ...
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One of the most common advice given to bloggers is to keep things simple. When writing this means using layman's terms and using a straightforward and conversational tone. However, there are times when you really must use technical terms.
Business/industry blogs
If your blog is industry-specific and your target audience are professionals then using technical terms is not only ok but actually advantageous for you. The reason for this is that you want to appear knowledgeable and "dumbing down" your posts might make your readers think that you are not an expert in the field yet. However, being overly technical ...
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Google Social Search launched October last year and since then has been a useful tool for me, both personally and professionally as part of the social media strategy of some clients.
Nowadays, with much attention going to social media marketing it is important for SEO companies to offer related services. Google Social Search is one of the ways you can help in your client's audience analysis and targeting. With social search you can get information on the existing network (customers) of your client. You will be able to find out what really interests these people with their public content (from ...
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It’s my first post of the year and new year resolutions still occupy my mind, hence, a post on recommended SEO new years resolutions.
One of the things I like about SEO is that just like life there’s always room for improvement. Change is the constant thing and there’ll always be something to tweak. This year here are some of the things you can include in your SEO resolution list, but before that remember that each resolution must be actionable, measurable and attainable.
Suggested SEO goals for the year:
Focus on analysis – Get stats and study analyze them. Get to REALLY ...
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We all know that getting people to visit and keeping the attention are two different things. Most often the bigger problem is not the amount of traffic we get to our site but the high bounce rate. After all with high bounce rates the very purpose for doing SEO is defeated. In the long run I would settle for a little less traffic with higher retention rates because that means that your SEO efforts are not going to waste.
So why do people really leave your site? What can you do to lower your bounce rate?
The top reason for immediately leaving ...
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Newsflash. This year, like the years before, you should be targeting moms if you want get a chunk of the actual consumer spending - whether online or offline.
The reason for this is that according to Advertising Age, a consulting group, “moms control $4.3 trillion of the $5.9 trillion U.S. consumer spending total, or 73% of household spend[ing].” Ruth Nightengale of Searchviews then expounded on what this means for internet marketers, including search and social media marketers, since moms are very much active in the internet.
According to Ms Nightengale this means that search marketers should learn target moms by ...
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Here were are at Part 3 of the linking tips series from Rick Dejarnette. This is also happens to be the last three tips and after this we’ll be moving on. As in many cases though these tips are just as useful as the first tips, as they say: “last but not the least.” Here goes…
1. Have at least one internal link to every page – This makes sense not only SEO-wise but navigation-wise. It is important to have all your pages linked to by at least one other page from the same site so that the search engine ...
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It’s almost been a month and we’re finally on the 2nd part of the “Optimizing your URL and links” series of tips from Rick Dejarnette of Webmaster Central. If you didn’t click on the link I provided last time and read Mr. Dejarnette’s post then you will still find my summary pretty useful. If you’ve read it: consider this as your refresher course.
Here are the next three tips from Rick Dejarnette:
1. Use title attribute in anchor tags for internal links – As a rule it is best to use the title attribute for ALL links, whether external or internal, ...
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If you want to really do Search Engine Optimization one of the things you should never ever forget to optimize are your website’s URL as well as the links within each page. Here are some tips from Rick Dejarnette of Bing Webmaster Center that should help you optimize your URLs and links.
1. Canonicalize your URL – Use the canonical tag to let search engines know which version of the URL, for pages with multiple URLs, they should consider to be the authoritative or original URL. Here’s how to use the canonical tag:
2. Choose absolute links over ...
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What’s more important – internal or external links?
Both kinds of links are very important but when it comes to SEO external links carry more weight. The reason for this is that, as we know, one of the factors that search engines look at to determine a page’s rank is popularity. The number of external links is indicative of the popularity of a page, which is why search engines give this type of links more weight. However, always remember that when it comes to external links it is not just the number that matters but the relevance of the link to ...
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