More SEO Jargon
Haven’t gotten enough of SEO jargon from the previous post? Well here are some words that you will probably encounter as you embark on your SEO journey. Again, thanks to SEOmoz for the list.
back link (inlink, incoming link) Any link into a page or site from any other page or site.
bot (robot, spider, crawler) A program which performs a task more or less autonomously. Search engines use bots to find and add web pages to their search indexes. Spammers often use bots to “scrape” content for the purpose of plagiarizing it for exploitation by the Spammer.
duplicate content Obviously content which is similar or identical to that found on another website or page. A site may not be penalized for serving duplicate content but it will receive little if any Trust from the search engines compared to the content that the SE considers being the original.
keyword - key phrase The word or phrase that a user enters into a search engine.
keyword cannibalization The excessive reuse of the same keyword on too many web pages within the same site. This practice makes it difficult for the users and the search engines to determine which page is most relevant for the keyword.
keyword density The percentage of words on a web page which are a particular keyword. If this value is unnaturally high the page may be penalized.
These are some of the words that you will probably read as you continue visiting this blog. Hopefully, you will also get some use out of knowing these words.
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