What to Do with the Expired Domain You Just Bought

So you’ve just bought an old domain, what should you do take the most of it? Rebecca of SeoMoz has a great post listing the pros and cons of the top three courses of actions she recommends you take. According to her what you can do with an old domain is to:

Obviously your course of action will depend on your current circumstance with the first two options possible only for those that are already currently operating websites RELATED to the old content of the expired domain you’ve just purchased. The fact that the content should be related is important because if it isn’t there isn’t much sense because you want to be able to inherit some of the value from the newly bought domain by doing cross-linking. Note though that if you bought the expired domain in hopes of passing on the link credit to an existing domain this will only happen if you do nothing with the site and leave it alone (except maybe for slight changes). It is still uncertain whether any link credit will be passed when you do a 301 redirect but as Danny Sullivan reported, it probably wouldn’t.

Note too that with the third option even if you won’t be linking to an existing domain it is important that the old content of the domain you’ve purchased be related to the new content you will be replacing it with simply because you want to benefit from the domain purchase.

By Sparky in Basics, Domain Names

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