Businesses Increasing SEO Activity

Good news for the SEO industry. In a recent survey conducted by Ray Silverstein where he asked entrepreneurs the question “How Are We Doing?”, results showed that despite the dismal economy businesses have been pouring in money to their websites and their SEO efforts. According to Silverstein,

“Internet Activity Is Up
A significant 76 percent of respondents reported that they’re relying more on web-related activities, especially with regards to marketing and sales. Of this group, 42 percent revamped their website or increased SEO activity. Others are using more email marketing and utilizing social networking.

Bottom line: the low cost of internet activity is moving many companies to market more aggressively online.”

What this means is that the SEO industry is a whole lot luckier than many industries that have been severely affected by the flagging economy. However, this doesn’t mean that those in the SEO industry should take it easy but see this as an opportunity to be more aggressive in selling their SEO services with savings and value as the main pitch. Note though that while businesses are upping their SEO efforts the fact that they are looking for good value SEO will mean that SEOs will also have to up their game since competition will even be more stiff. Clients will be looking more into tangible results. Value isn’t just about lower costs but how much results can be squeezed per dollar. So show that you can deliver the results clients need and you can be sure that this economy won’t see you fold.

By Sparky in Businesses, SEO firm

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