Archive for the 'Analysis' Category
We all know that getting people to visit and keeping the attention are two different things. Most often the bigger problem is not the amount of traffic we get to our site but the high bounce rate. After all with high bounce rates the very purpose for doing SEO is defeated. In the long run I would settle for a little less traffic with higher retention rates because that means that your SEO efforts are not going to waste.
So why do people really leave your site? What can you do to lower your bounce rate?
The top reason for immediately leaving ...
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Ever wondered where all the traffic you used to get have fizzled down? Ever wonder why wonderful content isn’t getting the attention it should be? Well, blogs being ever so a dynamic technology driven social phenomenon, defining parameters can be a killer. SEO is a very difficult thing to grasp for non-believers that a simple blog can earn you money easy. You might have all the killer titles and content, throw in the hottest keywords but you still get zit in terms of traffic, why?
You might want to step back and take a look at something you might ...
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Just like "Contact Us" pages, the "About Us" sections on many websites are often treated like unloved stepchildren. However, you are neglecting "About Us" pages at your own peril - in many cases, the information contained on your about us pages may be a dealmaker or dealbreaker for you.
If a prospective customer wants to find out more about your company, the "About Us" page is the most likely place he or she will turn to. So make sure your prospects find information that will answer their questions about who you are and why they should choose ...
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Google Analytics is an excellent solution for all the website related needs, starting from the source which brought the visitors to your site to how they interacted with your website. Hence, it provides good results as to how the site should be designed/ modified so as to attract more visitors or how to do better marketing for your product online.
Some of the features of
Google Analytics are given below.
Firstly, it is much easier to use. With the special AdWords feature,
Google provides more flexibility with the keywords and ...
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According to data and research by
Web Side Story, most searchers looking for items on the web enter one- or two-word queries.On average, one- and two-word searched constituted
83 percent of searches; on e-commerce sites, that figure was
91 percent.
Moreover, nearly
12 percent of searches lead to no results - a lost opportunity for marketers; among commerce sites,
8.5 percent of searches led to no results.
The studies examined more than
34 million searches on the sites of 42
Web Side Story customers:
15 e-commerce sites,
13 lead-generation sites and
14 media sites.
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Google Social Search launched October last year and since then has been a useful tool for me, both personally and professionally as part of the social media strategy of some clients.
Nowadays, with much attention going to social media marketing it is important for SEO companies to offer related services. Google Social Search is one of the ways you can help in your client's audience analysis and targeting. With social search you can get information on the existing network (customers) of your client. You will be able to find out what really interests these people with their public content (from ...
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It’s my first post of the year and new year resolutions still occupy my mind, hence, a post on recommended SEO new years resolutions.
One of the things I like about SEO is that just like life there’s always room for improvement. Change is the constant thing and there’ll always be something to tweak. This year here are some of the things you can include in your SEO resolution list, but before that remember that each resolution must be actionable, measurable and attainable.
Suggested SEO goals for the year:
Focus on analysis – Get stats and study analyze them. Get to REALLY ...
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When it comes to SEO we already know the usual factors that search engines use to rank pages. However, what happens many times is that the emphasis is placed on some relatively unimportant factors while too little attention is given to the more important factors, which results in ineffective SEO.
To make sure we devote the right amount of effort on the right factors what is needed is the knowledge of the order of importance of each factor. An illustration I find to be very useful ...
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According to a study on Website Analytics vs. Competitive Intelligence Metrics done by SEOMoz last October 2006 the best predictors of traffic to one's website are:
1. Number of Technorati Links (0.74)
2. SEOmoz Page Strength (0.60)
3. Number of Links to the Blog URL via Yahoo! Site Explorer (0.56)
4. Number of Links to the Domain via Yahoo! Site Explorer (0.54)
5. Bloglines Subscriptions (0.49)
6. Technorati Rank (0.49)
7. Alexa Rank (0.49)
8. Netcraft Rank (0.43)
9. Newsgator Subscribers (0.39)
10. Compete.com Rank (0.38)
11. Ranking.com Rank (0.36)
12. Google PageRank (0.21)
Results are based on visitor tracking data and other external metrics used from ...
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Last time we talked about how you can find out your SEOmoz Page Strength. Today we'll be talking about what the results really mean and how SEOmoz came up with it.
First of all according to the SEOmoz website what the tool really does for you are give you:
* The Relative Importance and Visibility of a Webpage
* The Potential Strength and Ability of a Page to Rank in the Search Engines
* Data on Popularity, Links & Mentions of the Page Across the Web
This simply ...
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