Archive for the 'Basics' Category
Google Analytics is an excellent solution for all the website related needs, starting from the source which brought the visitors to your site to how they interacted with your website. Hence, it provides good results as to how the site should be designed/ modified so as to attract more visitors or how to do better marketing for your product online.
Some of the features of
Google Analytics are given below.
Firstly, it is much easier to use. With the special AdWords feature,
Google provides more flexibility with the keywords and ...
0 Comments
One of the things that is important for bloggers to realize is that you must make it easy for your readers to find back posts that are of interest to them. One way to do this is of course through the ever present Archives. However, if you think about it Archives are virtually useless unless your reader has been a long time reader and can associate the post he/she is looking for with a certain timespan.
However if your blog has a lot of information to yield on certain topics, after reader a particularly good post your ...
0 Comments
Ezines can give you very targeted visitors which means they buy more of your product
If you advertise in the right ezines, you can get fantastic results. However the results will vary a lot depending on the quality of the ezine. What you want is an ezine that people actually read. A quality ezine that delivers valuable content to the reader. And, you want the ezine to be targeted to the same or similar niche as the people who buy your product.
If you get these two things right, then ezine marketing can work ...
0 Comments
Homepage Power
1. Your homepage is the most powerful page in the website. Even if you have made the effort to place lots of backlinks here, remember that a search engine needs phrases to rank ? so the less words you have, the less phrases, the less probability of ranking.
Quantity and Quality
2. If your site or blog is low on content in some pages (say you have 500 pages but only 50 words on each page), or worse, if you have content that is not unique ...
0 Comments
The single most important thing to understand when it comes to SEO or search engine optimization, is that search engines are organic beings. This meaning that, like living beings, they will always be in a state of evolution and change.
Many people, to their site?s detriment, think that SEO is all about learning some savvy (and expensive) techniques. And while these tricks and techniques may yield some results at first, one thing for sure is that they wont for long. Just like anti-virus software developers who are constantly ...
0 Comments
Cross link between your own posts/pages can be beneficial for your blog but at the same also brings some disadvantages. To maximize its benefits you should know its pitfalls so as to avoid them.
The Good
Cross linking benefits you in two ways: it helps you SEO-wise and helps your readers find related more easily. For the SEO part, cross linking is good because it helps establish relevancy between posts and pages. Pages containing related topics will, of course, be the ones linked to each other. Just make sure the anchor text for the links contain the keywords you need to help ...
0 Comments
It’s my first post of the year and new year resolutions still occupy my mind, hence, a post on recommended SEO new years resolutions.
One of the things I like about SEO is that just like life there’s always room for improvement. Change is the constant thing and there’ll always be something to tweak. This year here are some of the things you can include in your SEO resolution list, but before that remember that each resolution must be actionable, measurable and attainable.
Suggested SEO goals for the year:
Focus on analysis – Get stats and study analyze them. Get to REALLY ...
0 Comments
When it comes to SEO we already know the usual factors that search engines use to rank pages. However, what happens many times is that the emphasis is placed on some relatively unimportant factors while too little attention is given to the more important factors, which results in ineffective SEO.
To make sure we devote the right amount of effort on the right factors what is needed is the knowledge of the order of importance of each factor. An illustration I find to be very useful ...
0 Comments
One of the biggest mistakes yet most common mistakes of new websites is not having a good site structure. It is a huge mistake not only because it can affect your users as they navigate from page to page but also because it can affect your site’s SEO.
Site structure for the user:
If your site is unstructured navigation can become confusing because jumping from page to page would be like leaping from portal to portal with no sense of direction. Structure is needed so that visitors can know where they are in the ...
0 Comments
SEO conferences are everywhere with speakers ranging from persons as knowledgeable as actual Google employees to more obscure self-declared SEO experts. The question though is whether there’s even really any value in attending these conferences? The answer to that question is the same as for many questions: it all depends. Depends on what? I find that the value of attending SEO conferences depends on several things including:
1) The speaker(s) - The expertise of the speaker both in their field and their ability to convey information is vital if you want to get anything out of the conference. We all know how ...
0 Comments
