Archive for the 'Basics' Category
Cross link between your own posts/pages can be beneficial for your blog but at the same also brings some disadvantages. To maximize its benefits you should know its pitfalls so as to avoid them.
The Good
Cross linking benefits you in two ways: it helps you SEO-wise and helps your readers find related more easily. For the SEO part, cross linking is good because it helps establish relevancy between posts and pages. Pages containing related topics will, of course, be the ones linked to each other. Just make sure the anchor text for the links contain the keywords you need to help ...
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It’s my first post of the year and new year resolutions still occupy my mind, hence, a post on recommended SEO new years resolutions.
One of the things I like about SEO is that just like life there’s always room for improvement. Change is the constant thing and there’ll always be something to tweak. This year here are some of the things you can include in your SEO resolution list, but before that remember that each resolution must be actionable, measurable and attainable.
Suggested SEO goals for the year:
Focus on analysis – Get stats and study analyze them. Get to REALLY ...
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When it comes to SEO we already know the usual factors that search engines use to rank pages. However, what happens many times is that the emphasis is placed on some relatively unimportant factors while too little attention is given to the more important factors, which results in ineffective SEO.
To make sure we devote the right amount of effort on the right factors what is needed is the knowledge of the order of importance of each factor. An illustration I find to be very useful ...
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One of the biggest mistakes yet most common mistakes of new websites is not having a good site structure. It is a huge mistake not only because it can affect your users as they navigate from page to page but also because it can affect your site’s SEO.
Site structure for the user:
If your site is unstructured navigation can become confusing because jumping from page to page would be like leaping from portal to portal with no sense of direction. Structure is needed so that visitors can know where they are in the ...
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SEO conferences are everywhere with speakers ranging from persons as knowledgeable as actual Google employees to more obscure self-declared SEO experts. The question though is whether there’s even really any value in attending these conferences? The answer to that question is the same as for many questions: it all depends. Depends on what? I find that the value of attending SEO conferences depends on several things including:
1) The speaker(s) - The expertise of the speaker both in their field and their ability to convey information is vital if you want to get anything out of the conference. We all know how ...
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SEO is a job that requires constant attention to any possible effects of Google’s frequent algorithm changes on the websites you maintain. Most days it is pretty boring looking at all the stats but some days sudden changes in PR, whether for the good or bad, can surprise you. If you manually check the stats of each website you maintain though it can be time-consuming and since most of the time there are really no major events happening that time consumed is frankly not worth it. This is why it is very important that as an SEO you learn to ...
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So you’ve just bought an old domain, what should you do take the most of it? Rebecca of SeoMoz has a great post listing the pros and cons of the top three courses of actions she recommends you take. According to her what you can do with an old domain is to:
301 redirect the old domain to an existing one;
create a microsite that links to an existing domain; or
overhaul the old domain and operate it independently.
Obviously your course of action will depend on your current circumstance with the first two options possible only for those that are already currently ...
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It is no longer necessary to keep the links in your page to less than a hundred – at least if you’re looking purely at the SEO perspective. In his post, ‘How Many Links Per Page?’, Matt Cutts explained why the links need no longer be strictly fewer than 100 in a page. In there he said that originally Google was only able to index 100Kb per page so that having more than 100 links can lead to parts of the page not being indexed, however, these days Google can index more than that. Furthermore there is no ...
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As promised, here is another post on how you can best use keywords to boost your SEO efforts for your blog. Let me ask you, how do you come up with post titles? Do you like coming up with a cryptic and catchy title? Or do you think about other things?
Uniquely interesting titles are good. When they are outrageous and cryptic, they do tend to get more clicks as human readers would wonder what the post might be about. However, if you focus solely on this consideration, your post might not even make it to ...
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I already made my segue for this topic in the previous post – if not PageRank, then what? The “what” is the use of keywords. In the early days of SEO, a lot of people obsessed about keywords. The basic idea was that the more keywords you have in your page, then the better you will be off in terms of search engine rankings. It was not long till web writers took up the practice of keyword stuffing. That is, cramming as many keywords ...
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