As you are probably sick of my posts on keywords I promise that this will be the last one on the topic…at least for a while. We’ve talked about the importance of keywords in your website content. However keywords are important not just as part of your content but also in your title tags and in links. Furthermore the way keywords are placed in proximity to each other as well in the sequence of words in a key phrase are also important.

When using title tags make sure you use descriptive words or phrases. Your title tag will act as the keyword. The keyword or phrase used as the title tag will get more emphasis or weight and will be taken by the search engines as a central topic in your site since it is part of the title tag.

When adding links to your site make sure you use a words or a short phrase that describes exactly what the link points to. Never simply paste the URL of the link nor use vague words to describe the link. In an attempt to be precise many people often make this mistake and write something like visit this blog. The SEO conscious way of doing it would be to write visit this blog on IT Security to learn more.

When using keywords be conscious about how you place the keywords. Try to scatter keywords an phrases related to each other in your content. Don’t just focus on a single term and try to use that term over and over again. Although term frequency does bear weight it is important that you cover your bases so that your site will contain the varied a lot of the varied search strings that are in demand. Try to change the sequencing of the? words within the phrases too since users tend to differ in the sequencing of words in their search string.

The blog on everything SEO