Archive for the 'Keywords' Category
According to data and research by
Web Side Story, most searchers looking for items on the web enter one- or two-word queries.On average, one- and two-word searched constituted
83 percent of searches; on e-commerce sites, that figure was
91 percent.
Moreover, nearly
12 percent of searches lead to no results - a lost opportunity for marketers; among commerce sites,
8.5 percent of searches led to no results.
The studies examined more than
34 million searches on the sites of 42
Web Side Story customers:
15 e-commerce sites,
13 lead-generation sites and
14 media sites.
0 Comments
The technology is not what makes a blog click. It is still the content. That is why it is important to have original content. You want to draw people into your blog. (Especially if you are a pro-blogger.) If your site has duplicate content, why should people bother checking it out? Another thing to consider about content is that you have to make sure that search engines and people could read them. This is where SEO copywriting comes in.
What is SEO copywriting?
It is mainly presenting your content ...
0 Comments
Why www.blog-news.com (hyphenated) and not www.blognews.com (non-hyphenated)?
The current main search engine (Google) doesn't recognize the individual words from the above non-hyphenated domain names, so they would not help future optimization plans. The hyphenated domain http://www.blog-news.com is seen by
Google as-
www blog news com since Google treats . (dots) and - (hyphens) as a space. We say "google can parse those keywords out of the domain name".
Note a domain with a single keyword (i.e www.keyword.tld) will have the single keyword recognized since Google sees the two dots (in the example above) as spaces. So when choosing a ...
0 Comments
Cross link between your own posts/pages can be beneficial for your blog but at the same also brings some disadvantages. To maximize its benefits you should know its pitfalls so as to avoid them.
The Good
Cross linking benefits you in two ways: it helps you SEO-wise and helps your readers find related more easily. For the SEO part, cross linking is good because it helps establish relevancy between posts and pages. Pages containing related topics will, of course, be the ones linked to each other. Just make sure the anchor text for the links contain the keywords you need to help ...
0 Comments
One of the most common advice given to bloggers is to keep things simple. When writing this means using layman's terms and using a straightforward and conversational tone. However, there are times when you really must use technical terms.
Business/industry blogs
If your blog is industry-specific and your target audience are professionals then using technical terms is not only ok but actually advantageous for you. The reason for this is that you want to appear knowledgeable and "dumbing down" your posts might make your readers think that you are not an expert in the field yet. However, being overly technical ...
0 Comments
When it comes to SEO we already know the usual factors that search engines use to rank pages. However, what happens many times is that the emphasis is placed on some relatively unimportant factors while too little attention is given to the more important factors, which results in ineffective SEO.
To make sure we devote the right amount of effort on the right factors what is needed is the knowledge of the order of importance of each factor. An illustration I find to be very useful ...
0 Comments
Keywords, keywords, keywords. An eternal point of discussion in SEO. So it isn't surprising at all that among other things Matt Cutts discussed the use of keywords last May at WordCamp San Francisco 2009. Here's what he said keywords.
Use categories that are also good keywords – We've known this for a long time so there's no real excuse for not doing this.
Don't overdo it – The days of “keyword stuffing” are long gone. Organic content (with important keywords inserted several times) is still the best way to go. Make everything look natural.
Use keywords in url paths – The question with ...
0 Comments
In the previous post, I had a short introduction on short tail and long tail keywords. I differentiated the two kinds. Now the big question is this: which kind is better to use for your blog?
I have to be honest with you – there is no clear cut answer to this question. It would be so easy to just pick one and justify my choice. However, the fact of the matter is that both kinds of keywords have their own advantages and disadvantages.
Let’s look ...
0 Comments
The more seasoned “SEO enthusiasts” out there would know what I am talking about. You see, there is more to keywords than you might actually think. In fact, the world of keywords can be divided into two main parts – long tail keywords and short tail keywords.
More often than not, we are initially exposed to short tail keywords. That’s where it all began after all. However, there has been a strong movement promoting the use of long tail keywords over short tail keywords. ...
0 Comments
In deciding to use the keywords as part of your SEO efforts, you are taking a right turn. No matter how you look at it, keywords are an important part of attracting new readers to your blog. Again, I would just like to emphasize that although keywords are important, they are by no means the end all be all of SEO.
That being said, I would also like to emphasize the importance of using the right keywords. You can’t very well be using whatever word ...
0 Comments
