Recently, SEO has been getting some bad rap. It may deserved or undeserved, but that really shouldn?t concern you if you stick within what is called ethical SEO. Experts would say that this is the best way to get search engines to notice you and give you lasting results.

So what is ethical SEO? The main point in ethical SEO is not to use any illegal means to advertise on your website. Neither does it cover the use of ?shady? methods to increase traffic. The major drawback to ethical SEO is that it does not give immediate results. It is a strategy that requires A LOT of patience and hard work. You have to develop and form your own strategy to suit specific needs and target your specific market. There is simply no shortcut to ethical SEO. On the other hand, with ethical SEO, you get lasting and real results. With impeccable content and excellent service, your hard work will pay off and you will gain the trust of your customers as you continue to rise in the page rankings. With ethical SEO, you get reliable results and permanent benefits. At the end of the day, that?s what really matters. You may get to your goal slowly but you?ll get there eventually, and when you do, you will be ready for the windfall.

We’ve been talking about RSS feeds and what it can do for your website. We know that incorporating RSS feeds into your site results in more frequent visits from search engine spiders and thus leads to faster indexing.

Have you realized however that by syndicating your RSS feeds successfully you can achieve the same results? How so?

If you have subscribers when a search engine spider crawls your subscriber’s site (assuming that your subscriber incorporated YOUR feed into his own website) the feeds will of course contain a link back to your website. Once the spider follows the link it will notice your website and so index your site as well. Now if you have a lot of subscribers the chances of being crawled through back links are much greater. In addition to this the spider will of course notice the plentiful back links, which will result not only in faster indexing but in a higher page rank.

To get noticed fast one thing you can do is to subscribe to your own feed using Google Reader, MyYahoo, and MyMsn accounts. Surely the three search engines will at least pay attention to their own services.

Windows Live Search, showing off a spartan but elegant design at Live.com that out-simples Google‘s, will now power MSN Search. Along with Live.com, Live Local Search is also now out of beta (but only in the U.S. and U.K.). Both are part of Microsoft‘s internet-based set of live services and software. Derrick Connell, search business general manager, called the Live Search launch “a watershed moment” for Microsoft.

Live Search allows users to search for news, images, video, blogs and RSS feeds via a single portal. Microsoft claims the new search will return more precise results – and do it faster. The Live.com site has only one “outside” link – to the new service.

Features include a scoping bar on the top of the results page keeps information from a previous search so a subsequent search can be executed in the context of the first. The new “related searches” feature on the right side uses an algorithm that uses the queries and results of others who have performed the same search.

“The launch of Live Search is a significant milestone for our services business, with our core search and monetization platform ready for prime time for MSN and Windows Live as well as for partners through syndication deals,” said Christopher Payne, corporate vice president of Live Search at Microsoft.

Live Local Search will offer increased availability of bird’s-eye imagery, improved mobile integration and functionality, and other user interface improvements and customization tools, Microsoft said.

Microsoft’s adCenter has sent out a limited number of invitations to advertisers for the pilot test of the program - ContentAds – which will initially place contextual ads on Microsoft properties such as MSN Money, MSN Real Estate and Windows Live sites, among others, reports MediaPost, citing a post on the JenSense blog. The pilot is expected to launch in the fall and will likely be extended to other publishers’ sites.

ContentAds will be capable of using demographic targeting, geo-targeting and incremental bidding tools, according to JenSense. The new offering would bring Microsoft’s adCenter platform in line with Google AdSense and Yahoo Publisher Network.

“From an advertiser perspective, we know that we’ll buy MSN contextual. The harder challenge will be for them (Microsoft) to get that inventory, particularly with Google locking up all the key partnerships,” Josh Stylman of Reprise Media is quoted as saying.