Archive for the 'News' Category
According to data and research by
Web Side Story, most searchers looking for items on the web enter one- or two-word queries.On average, one- and two-word searched constituted
83 percent of searches; on e-commerce sites, that figure was
91 percent.
Moreover, nearly
12 percent of searches lead to no results - a lost opportunity for marketers; among commerce sites,
8.5 percent of searches led to no results.
The studies examined more than
34 million searches on the sites of 42
Web Side Story customers:
15 e-commerce sites,
13 lead-generation sites and
14 media sites.
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When Google unveiled its newer (better?) search engine everyone in the SEO world, or more accurately in the IT world, got all excited. Maybe it’s the caffeine in Google Caffeine or maybe its just simply because it was something from the big G.
So what exactly is Google caffeine?
Google caffeine is Google’s biggest and baddest change in search algorithm. The key to this change is that it is an actual change in the formula and not just minor tweaks. Parts of the entire search infrastructure was, according to Google, completely rewritten. The results? A search engine that will "push the ...
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In my last post on SEO conferences, “SEO Conferences: To Go or Not to Go”, I outlined some factors you should consider when deciding to attend an SEO conference or not. Today I’m telling you that if you’ll be in London on November there is a conference that is worth attending, the International Search Summit.
The International Search Summit will be held on November 19, 2009 at the British Library in London. The last International Search Summit was held only last month with the summit’s focus on social media. The upcoming search ...
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SEOs look out there’s a new search engine that’s perfect for search engine marketers – BING.
Microsoft has unveiled its new “decision engine” Bing. The question now is if it’s any good, and the answer from all over is yes. Compared to LiveSearch, Bing definitely got my attention, and will probably be getting the search industry’s attention for weeks to come. So what does Bing have to offer?
Like any search engine you can look for information you need using Bing but unlike normal search engines it is a specialized engine that ...
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Good news to all SEO firms. Razorfish’s 2009 Digital Outlook Report indicates that demand the demand for organic SEO will actually rise this year. Advertisers are starting to jump in on the SEO bandwagon and are finally realizing the importance and benefits that organic SEO can bring.
The flip side of the good news though is that those specializing in paid search campaigns will have to up their game or at least focus more on organic SEO methods as well because the budgets of these advertisers are estimated to cut as much as 10 percent compared to last year’s ...
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Mr. Softy and the
Beeb signed a memorandum of understanding suggesting technical and content cooperation in the future. The agreement could pave the way for
Microsoft aiding in the state-owned British broadcaster's delivery of Internet-based digital content in the future.
The
MOU between the two companies does not commit the
BBC to buying any Microsoft technology for future digital services, but a representative from the broadcaster told CNET this was "definitely on the cards."
The agreement also opens the potential for the BBC to provide content to Microsoft's services such as MSN, Windows Media Center platform, Windows ...
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Federated Media recently added a new automotive category and some
20 assorted blogs, including Guy Kawasaki's, boosts the blog network's monthly impressions to "hundreds of millions," Federated's chairman,
John Battelle, said. However, the recent batch of acquisitions could be the last for a while as
Federated seeks to build the infrastructure needed to support further growth.
Competitor
AdBrite is also growing quickly, having recently added the
20,000th site to its network; the company plans to shortly introduce new demographic planning and campaign management tools. Though the network's roots are in blogs, it has expanded to other publisher ...
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With
Google NetPAC, the search giant joins fellow tech heavyweights in an attempt to influence Beltway politics via contributions to political candidates and causes.
Google has been at the forefront of the net neutrality debate in the context of a Senate communications bill.
Google and other internet companies maintain that net neutrality is vital for keeping the internet a consumer-friendly, user-driven environment; other tech giants - cable and telecom firms - tend to oppose net neutrality provisions.
Many major corporations - including
Microsoft,
Intel and
Oracle - already resort to
PAC donations as part of their political ...
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Windows Live Search, showing off a spartan but elegant design at Live.com that out-simples
Google's, will now power
MSN Search. Along with Live.com,
Live Local Search is also now out of beta (but only in the U.S. and U.K.). Both are part of
Microsoft's internet-based set of live services and software.
Derrick Connell, search business general manager, called the Live Search launch "a watershed moment" for
Microsoft.
Live Search allows users to search for news, images, video, blogs and RSS feeds via a single portal.
Microsoft claims the new search will return more precise results - and ...
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Yahoo Mail's
41.4 percent share of all display ads was more that three times that of closest competitor MySpace's
16.1 percent, according to
Nielsen/NetRatings AdRelevance data. MSN Hotmail was third, with
7.8 percent of display ads. Yahoo's share increased significantly from the previous month's
32.9 percent and the
7.6 percent in
August 2005.
Financial services companies accounted for
28.0 percent of online display ads in
August, followed by retail goods and services with
18 percent and web media with
14 percent.
The total number of
CPM display ads tracked by Nielsen (not pre-roll, partnerships and sponsorships) totaled ...
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