More On Coming Up With The Perfect Domain Name

In the previous post, we talked about how you can find the perfect domain name for your blog. However, we only really focused on the benefits that using keywords could bring in terms of search engines. There are actually other things that you can consider in order to grab the most suitable domain name for your blog. One important aspect is how brandable your domain name is.

What exactly do I mean by brandable? (I don’t think you will find that word in the dictionary, by the way). I think Darren Rowse says it best:

Brandable Domains – these domains might often have some relation to their topic in terms of their feel or sound but are much more about creating something memorable that can become an identity in and of itself. In terms of traffic strategy – these blogs would be suited ideally to developing a blog that is aiming to build a community of loyal readers. Of course these blogs can also do very well in search engines but this is usually for other reasons (keywords in URLs are just one of many factors). Blogs that have these types of domains include Boing Boing, Gizmodo and Dooce. In fact if you look at Technorati’s Top 100 blogs – you’ll see that most of them have brandable names and not Keyword based ones.

This brings to mind some very interesting domain names that have become etched in many an Internet user’s mind. Think del.icio.us. Think other blogs that have made use of various extensions to create a memorable domain name. Let’s take a look at more of these next time.

By Sparky in Blogs, Domain Names, General

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