Some SEO Jargon
If you are new to SEO, you might find yourself being lost with the various terms that you come across. In an effort to help you out, I have chosen some of the most commonly used SEO terms as presented at the SEOMoz.
adwords Google Pay Per Click contextual advertisement program, very common way of basic website advertisement.
affiliate An affiliate site markets products or services that are actually sold by another website or business in exchange for fees or commissions.
alt text A description of a graphic, which usually isn’t displayed to the end user, unless the graphic is undeliverable, or a browser is used that doesn’t display graphics. Alt text is important because search engines can’t tell one picture from another. Alt text is the one place where it is acceptable for the spider to get different content than the human user, but only because the alt text is accessible to the user, and when properly used is an accurate description of the associated picture. Special web browsers for visually challenged people rely on the alt text to make the content of graphics accessible to the users.
anchor text The user visible text of a link. Search engines use anchor text to indicate the relevancy of the referring site and of the link to the content on the landing page. Ideally all three will share some keywords in common.
black hat Search engine optimization tactics that are counter to best practices such as the Google Webmaster Guidelines.
bounce rate The percentage of users who enter a site and then leave it without viewing any other pages.
More terms to come next time.
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