What Is Link Baiting?

I am sure that you have seen this term – or a derivative of it – so many times. But do you really know what link baiting is all about? To be honest, when I first forayed into the world of blogging, I encountered the term link baiting so many times but I did not really pay that much attention to it. One reason I had was that term seemed to carry a negative connotation to it. As such, I didn’t really feel the need to look at it more closely. After some time, though, I realized that it was too big of a thing (time and again I would encounter it) too ignore.

So what is link baiting, really? I like how Darren Rowse explains it:

The term linkbaiting is a one that seems to have surfaced over the past 12 or so months and that is used by webmasters to describe a variety of practices – all of which seek to generate incoming links to a website or blog from other sites.

It is actually a difficult term to be definitive about as it covers a lot of different practices ranging from running awards or competitions, through to writing attacking posts on high profile bloggers in the hope of them biting back and linking to you, through to providing other bloggers or site owners with tools (with embedded links back to your own site) that they can put on their blogs…

In short, anything that you do to attract inbound links to your blog (or web site) can actually be considered link baiting, right? Let us take a closer look at some specific things that you can do to attract those links to your blog.

By Sparky in General

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