Explaining Pagerank

No better place for a description of PR than Google itself, from Google’s PageRank Explained page-:

PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important.”

Important, high-quality sites receive a higher PageRank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don’t match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the page’s content (and the content of the pages linking to it) to determine if it’s a good match for your query.

Couldn’t have said it better myself! Seriously though, it’s clear from the above PageRank is very important to Google, it’s the foundation of their search engines algorithm and so very important to search engine optimization rankings. PageRank is created or transferred through links and it’s cumulative, a page with a high PR transfers more PR than a page with low PR making different PR valued links not equal in value from an SEO perspective.

By Sparky in Google Rank, Linking, Marketing, Tutorial

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