Sitelinks for All

Good news to everyone who doesn’t rank first in Google’s SERPs, which means good news for almost everyone. Google has announced that they have decided to expand their use of sitelinks so that website’s with multiple pages will not show a one-line sitelink even if they are not first in SERPs. For those who do not realize what sitelinks are they’re simply those links that appear at the bottom of the first result.

Sitelinks are desirable because it allows users to see with just a glance at the search results the other relevant pages in your website. This leads to a higher chance of users clicking on your link, although not necessarily the link to the main page, because they can now go directly to the more specific page where their chances of finding the info they need is also increased. What this also means is a higher chance at retention and conversion since again everything is filtered further.

Now for those that have particular pages that you absolutely do not want to appear as a sitelink, you can always block that page from being viewed using Webmasters Tools. Note though that you have no direct control over which pages will appear as sitelinks for each search result. No need to worry though because Google’s algorithm makes sure that the most relevant sitelinks will appear.

For more details on sitelinks read Doantam Phan’s post on One-lin Sitelinks in Google Webmaster Central Blog.

By Sparky in Google

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