Internal vs. External Links

What’s more important – internal or external links?

Both kinds of links are very important but when it comes to SEO external links carry more weight. The reason for this is that, as we know, one of the factors that search engines look at to determine a page’s rank is popularity. The number of external links is indicative of the popularity of a page, which is why search engines give this type of links more weight. However, always remember that when it comes to external links it is not just the number that matters but the relevance of the link to your page’s content as well as the authority of the page that point to you.

Just because external links carry more weight it doesn’t mean that you should neglect internal links. You need to pay attention to internal links for SEO purposes since they still do carry some weight and search engines also use your internal links to determine relevance of contents from page to page. Aside from this a good link structure is helpful to search bots. You to make things as easy as possible for bots if you want all pages crawled every time the bot visits. Furthermore the effects of good internal link structure carry over to user issues. If you don’t have internal links aside from the navigation bar (whether on the side bar on at the top of the page) you will be missing opportunities to usher users to another part of the site they may be interested in.

By Sparky in Hyperlinks, Linking

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