Going Back To Keywords

I already made my segue for this topic in the previous post – if not PageRank, then what? The “what” is the use of keywords. In the early days of SEO, a lot of people obsessed about keywords. The basic idea was that the more keywords you have in your page, then the better you will be off in terms of search engine rankings. It was not long till web writers took up the practice of keyword stuffing. That is, cramming as many keywords as possible, for as many times as possible, into web pages.

It does not take a rocket scientist to figure out the flaws in this technique. I don’t know if you remember but there used to be a lot of pages wherein you would simply see a mere jumble of words and phrases which were put together, repeated, and then repeated again. This resulted in trash content. If you have no idea what I am talking about, take a look around and I am sure you will still find some of those pages wherein the text does not really make sense – it’s just a mess of words thrown together.

Unsurprisingly, the search engines got wise to this practice and keywords began to be useless – or so some said. I believe, however, that keywords still bear much weight. By knowing how to use them properly, you will be able to make the most out of them.

Here are some quick ideas, which we will discuss in more detail next time – keywords in post titles, keywords in headers, secondary keywords, and anchor texts.

By Sparky in Basics, Blogs, Keywords

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