Long Tail Or Short Tail Keywords?

The more seasoned “SEO enthusiasts” out there would know what I am talking about. You see, there is more to keywords than you might actually think. In fact, the world of keywords can be divided into two main parts – long tail keywords and short tail keywords.

More often than not, we are initially exposed to short tail keywords. That’s where it all began after all. However, there has been a strong movement promoting the use of long tail keywords over short tail keywords. So which is which and what does each group mean anyway?

Short tail keywords are the words or phrases that are quite broad in nature. More than that, they are targeted by many web designers and web owners. As such, the competition when it comes to short tail keywords is quite stiff.

On the other hand, long tail keywords are those which are less competitive. They are also more specific than short tail keywords. It was Chris Anderson who is believed to have coined the term long tail keywords.

How about a specific example? If you are trying to promote your blog which is about free Blogger templates, what keywords would you use? If you go the short tail way, you would probably use “blog templates.” However, if you go the long tail way, you can use something like “free 3-column Blogger templates.”

Which kind of keyword should you use and why? Let me answer this question in the next post.

Photo courtesy of yeliseev

By Sparky in Blogs, Google, Google Rank, Keywords

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