Of SEO And Halos

You might be thinking, what the heck does angelic things (halos?) have to do with search engine optimization techniques? Well, have you heard of the Halo Effect? It does not really pertain to celestial bodies but in fact has a very earthly application. According to the Wikipedia entry, the Halo Effect is ?cognitive bias in which the assessment of an individual quality serves to influence and bias the judgment of other qualities.? That helps, doesn’t it? Put simply, the Halo Effect describes how a person can be thought to be good (or bad) at one thing simply because he is good (or bad) at another thing, even when these two things are not related at all.

So how does this relate to SEO? Anyone remotely involved in trying to get the top ranking for a particular keyword in Google would know just how difficult that can be. It may take months of frenzied activity ? submitting to directories, writing articles, and maintaining blogs, to name a few. After a certain period, you can actually reach the top spot for your specific keyword or search phrase. This is where the Halo Effect comes in. Once you have reached the top spot for ONE key phrase, then you will find it much easier to get the top spot for other key phrases for your website.

This is indeed a relief for those of you who have been working at getting that keyword up the rankings. There is hope, just keep at it and once you get at least one keyword up the listings, you will find it easy going from there.

By Sparky in Alexa Rank, Blogs, Google, Google Rank, Keywords, Search engine

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