SEO Factors’ Order of Importance

When it comes to SEO we already know the usual factors that search engines use to rank pages. However, what happens many times is that the emphasis is placed on some relatively unimportant factors while too little attention is given to the more important factors, which results in ineffective SEO.

To make sure we devote the right amount of effort on the right factors what is needed is the knowledge of the order of importance of each factor. An illustration I find to be very useful is Virginia Nussey’s SEO Hierarchy of Needs (shown above). As you can see broke the factors down into 5 categories: Analytics and Web Intelligence, Keywords and Content, Site Architecture and On-Page Elements, Usability and Web Design, and Link Development.

According to Nussey , analytics implementation and analysis was not included in her pyramid because “as the backdrop for all your Internet marketing efforts. Without data that tracks visitor engagement on the site, there’s no baseline from which to measure the effect of SEO efforts.” This means that before, during, and after the planning and implementation of all your SEO efforts you should constantly monitor and analyze your web stats.

As for the other factors the base of the pyramid only shows that Nussey, like all SEOs still agree that “CONTENT IS KING” but that your content, to be effective SEO-wise should contain necessary keywords. As you can see link development is the least concern, which doesn’t mean that you shouldn’t exert effort to do link building, but that you should only concern yourself with it once the other factors have been taken care of.

By Sparky in Analysis, Basics, Keywords, Linking

Do you like this article? Submit it to Blogosphere News!