Using Technical Terms When Blogging
One of the most common advice given to bloggers is to keep things simple. When writing this means using layman’s terms and using a straightforward and conversational tone. However, there are times when you really must use technical terms.
Business/industry blogs
If your blog is industry-specific and your target audience are professionals then using technical terms is not only ok but actually advantageous for you. The reason for this is that you want to appear knowledgeable and “dumbing down” your posts might make your readers think that you are not an expert in the field yet. However, being overly technical is still discouraged since you want your blog to be an easy, even pleasurable read. Keep the tone conversational but use proper technical terms when needed. Another advantage to using technical terms will be the effects on SEO. The technical terms will likely be used by search users and using these will ensure that the “keywords” will make your blog searchable.
Tutorials
If post tutorials and tips on your blog using technical terms and defining them will definitely be useful for your readers. However, make sure that you define the terms using simple easy to understand words. As mentioned previously, this will also benefit you in SEO due to the presence of keywords. Note too that if you might want to aim for your defined terms to appear in Google when the “define: ” function is used in search because it significantly means a lot less links to compete with for the same keywords compared to the general Google results.
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