Apr
18

SEO and 100 Links Per Page

It is no longer necessary to keep the links in your page to less than a hundred – at least if you’re looking purely at the SEO perspective. In his post, ‘How Many Links Per Page?’, Matt Cutts explained why the links need no longer be strictly fewer than 100 in a page. In there he said that originally Google was only able to index 100Kb per page so that having more than 100 links can lead to parts of the page not being indexed, however, these days Google can index more than that. Furthermore there is no truth to speculation that Google will automatically classify your page as spam if you have over 100 links in it. Google has never done this, unless of course the page truly is a spam page, but continues its recommendation of less than 100 links per page for design and quality purposes only.

In the user-perspective having 100 links is simply not a good idea because it will results in your page/site:

  • Being an eyesore
  • Looking like a spam site – Even if it’s not and the search engines can determine that it isn’t many users will automatically dismiss a link-heavy site as a spam site.
  • Becoming un-navigable – Users will get confused on which links to click on, which words really are links and which aren’t, and will have a difficult time distinguishing which links they deem will lead them to the information they really want to access.

    • To end, remember that 100 links in a page is no longer a problem SEO-wise but should still be avoided for your users sake.

    By in Basics, Google, Linking, Spam

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