Think Link Quality Not Quantity

Quality is slowly but surely starting to get the upper hand over quantity. I have always been of that thinking but am really glad that randfish of SEOmoz has affirmed it. In his post on 12 Easy Mistakes that Plague Newcomers to the SEO Field one of the things he mentioned is the newbies’ drive to get as much links as they want.

According to randfish you should NOT split your efforts across many domains. What this means is that instead of registering tons of domains with the purpose of having them link back to your main site you should instead focus on several domains that are seen as by search engines as quality sites. Put your effort in getting links from those domains and if other links aside from those do come in then welcome them. However, straining really hard to get lots and lots of links from low quality domains is a waste of time.

The same goes for reciprocal linking. If you engage in such schemes, which by the way is seriously frowned upon by both Google and Yahoo, you will more likely be getting poor links since the great sites do not have to resort to reciprocal linking. Note though that linking to other sites and getting a link back is good but only if it is not done out of a reciprocal link scheme that aims to just get as much links as possible.

By Sparky in Linking

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