SEO in the Facebook Age

Facebook. What started as a social network site for College students, has now grown into a big company and force to be reckon with on the Internet. It has slowly encroached on many things and affected and disrupted online industries as it grew. One of these is SEO, a field that as its name suggests, used to concern only with traditional search engines. Currently, people rely heavily on search engines like Google, Yahoo, Ask and Bing to find information on the internet. Google’s success on search — making information available (fast and accurately) to users has jump-started the whole SEO industry, where companies, organizations and individuals who wanted to be on top of Google search results had to know (or hire people who do) how the search engines work, format and setup their pages, links and contents properly. However, Facebook’s success as the top social network site and platform is slowly changing this. With the site becoming more and more common to ordinary users, it’s becoming the first (if not the only) destination for these users. This has created a big opportunity for the company to become a platform for companies, marketers and advertisers to reach their target market (and their massive social graph information is a big edge over traditional search engines). Facebook pages has become extensions of websites, and it’s important that proper SEO techniques be learned and applied to these. This time though, you will not only be optimizing for search engines, but for Facebook as well — with the many ways that it offers for nformation discovery.

By noemi in Marketing, Search engine, Website Promotion

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