SEO Your Way to Moms for Better Conversion Rates

Newsflash. This year, like the years before, you should be targeting moms if you want get a chunk of the actual consumer spending – whether online or offline.

The reason for this is that according to Advertising Age, a consulting group, “moms control $4.3 trillion of the $5.9 trillion U.S. consumer spending total, or 73% of household spend[ing].” Ruth Nightengale of Searchviews then expounded on what this means for internet marketers, including search and social media marketers, since moms are very much active in the internet.

According to Ms Nightengale this means that search marketers should learn target moms by paying attention to long tail search terms. She then discusses the various search habits of moms (read her article for the full discussion) including not going beyond the landing page (so make sure your landing pages have the info they need!) and not looking below the top results on the very first page of SERPs (so you need to get your ranking up!).

For those who still hasn’t made it to the top of SERPs the good news is that moms are also very much active in social sites such as Facebook and targeted social mom sites such as BabyCenter. Because of this ad placement for moms can be very much effective, especially if you offer coupons online. In fact according to Ms. Nightengale moms look for coupons online all the time and “are discovering new brands and products this way with 71% saying that they will buy a brand twice after trying it once with an online coupon.”

So remember, this year aim for the moms and hopefully you’ll see results in conversion and not just traffic.

By Sparky in Marketing

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