Caffeine: The New Google Search

When Google unveiled its newer (better?) search engine everyone in the SEO world, or more accurately in the IT world, got all excited. Maybe it’s the caffeine in Google Caffeine or maybe its just simply because it was something from the big G.

So what exactly is Google caffeine?

Google caffeine is Google’s biggest and baddest change in search algorithm. The key to this change is that it is an actual change in the formula and not just minor tweaks. Parts of the entire search infrastructure was, according to Google, completely rewritten. The results? A search engine that will “push the envelope on size, indexing speed, accuracy, comprehensiveness, and other dimensions.”

Of course with the Bing hype people immediately asked whether Caffeine was Google’s answer to which Matt Cutts promptly said no. As Matt Cutt’s said, “I love competition in search and want lots of it, but this change has been in the works for month.”

For SEOs the even bigger question is how this will affect our SEO strategies. The best way to figure things out is through the same old fashioned method of experimenting and keeping track of how well the websites we maintain are doing in Google Caffeine’s SERPs. Of course it is also essential to keep tabs on how other’s SEO efforts are paying off so make sure you keep track of discussions going on in different forums and groups about Google Caffeine.

To try out Caffeine just go to this link: http://www2.sandbox.google.com/

By Sparky in Google, Google Rank, News, Search engine, Search Engines

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