SEO Demand on the Rise in 2009
Good news to all SEO firms. Razorfish’s 2009 Digital Outlook Report indicates that demand the demand for organic SEO will actually rise this year. Advertisers are starting to jump in on the SEO bandwagon and are finally realizing the importance and benefits that organic SEO can bring.
The flip side of the good news though is that those specializing in paid search campaigns will have to up their game or at least focus more on organic SEO methods as well because the budgets of these advertisers are estimated to cut as much as 10 percent compared to last year’s budget for paid search.
According to Razorfish the reasons for this shift in online marketing strategy of companies is due to the fact that “after three years of intense focus on paid search, advertisers are more confident they are covering the relevant ground in that area” so that “they can now shift their attention to how they appear in unpaid listings, using SEO – a tactic many have neglected.” Another reason for this is that “pressure on marketing investments is causing advertisers to get more from less.”
Whatever their reasons may be its time to buckle up and start wooing potential clients.
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