We all know that getting people to visit and keeping the attention are two different things. Most often the bigger problem is not the amount of traffic we get to our site but the high bounce rate. After all with high bounce rates the very purpose for doing SEO is defeated. In the long run I would settle for a little less traffic with higher retention rates because that means that your SEO efforts are not going to waste.
So why do people really leave your site? What can you do to lower your bounce rate?
The top reason for immediately leaving a site is lack of relevance of a site’s content in the search user’s eyes. This can simply be because the user entered a very vague/generic term and you rank really well for some generic keywords. Or it can be because you knowingly opt to squeeze your way into ranking ...
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Sparky in
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One of the most common advice given to bloggers is to keep things simple. When writing this means using layman's terms and using a straightforward and conversational tone. However, there are times when you really must use technical terms.
Business/industry blogs
If your blog is industry-specific and your target audience are professionals then using technical terms is not only ok but actually advantageous for you. The reason for this is that you want to appear knowledgeable and "dumbing down" your posts might make your readers think that you are not an expert in the field yet. However, being overly technical is still discouraged since you want your blog to be an easy, even pleasurable read. Keep the tone conversational but use proper technical terms when needed. Another advantage to using technical terms will be the effects on SEO. The technical terms will likely be used by search users and using ...
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Sparky in
Keywords |
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As promised, here is another post on how you can best use keywords to boost your SEO efforts for your blog. Let me ask you, how do you come up with post titles? Do you like coming up with a cryptic and catchy title? Or do you think about other things?
Uniquely interesting titles are good. When they are outrageous and cryptic, they do tend to get more clicks as human readers would wonder what the post might be about. However, if you focus solely on this consideration, your post might not even make it to the first 5 pages of the SERPs. And what good will your cryptic title do you when people cannot find it in the first place?
My suggestion is this – try to work on your post title getting to the top of the SERPs. At the same time, don’t ...
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Sparky in
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I already made my segue for this topic in the previous post – if not PageRank, then what? The “what” is the use of keywords. In the early days of SEO, a lot of people obsessed about keywords. The basic idea was that the more keywords you have in your page, then the better you will be off in terms of search engine rankings. It was not long till web writers took up the practice of keyword stuffing. That is, cramming as many keywords as possible, for as many times as possible, into web pages.
It does not take a rocket scientist to figure out the flaws in this technique. I don’t know if you remember but there used to be a lot of pages wherein you would simply see a mere ...
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Sparky in
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Keywords |
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You do realize that I am talking about traffic to your blog and not traffic on the streets, right? If you are still thinking terms of the latter point, then I suggest you go back to the earliest posts in this blog and learn a bit more about SEO and blogging. Anyhow, I think that traffic is one of the most important things – if not THE most important – that bloggers want to have, at least those bloggers who want other people to read their blogs.
So how do you get traffic? When you start up a blog, it does not mean that you will automatically have people visiting it. I still remember my first blog…when I created it, I didn’t really get any serious traffic till a month later. Of course, I didn’t ...
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Sparky in
Design |
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With the internet growing at an enormous rate every day, websites are indeed in stiff competition. Most businesses now opt to go online hoping to raise public awareness of their products and services and improve sales as well. It is, therefore, of utmost importance to give attention to the details you put in in your website- content, graphics, photos, list of categories, etc. Improving your site's readability is one sure way to get the attention of web users and prospective clients and keep them coming back.
First thing to consider is the fonts you use. Make sure the fonts you utilize are simple and can easily be read, not too small and straining to the eyes during prolonged exposure. A font size of 11 or 12 is best. Keep in mind that web users are fast surfers so ...
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Sparky in
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When it comes to surfing the internet, the common belief is that viewers will decide their impression of a website within the first four seconds of accessing the homepage.
With the majority of companies turning to the online community in order to either support their high street business or operate entirely via the internet, a clear and compelling e-commerce web design is more important than ever in generating custom.
A website must firstly have a professional appearance: images must be good quality, written text must have a good flow and be without spelling and grammatical mistakes, and it must be clear from the homepage the products and services you offer.
Once the viewer has been won over by your website’s first impression, there must also be a clear menu bar so that they can navigate further in order to find about more about the services that have caught their attention – ...
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dave in
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Quality is slowly but surely starting to get the upper hand over quantity. I have always been of that thinking but am really glad that randfish of SEOmoz has affirmed it. In his post on 12 Easy Mistakes that Plague Newcomers to the SEO Field one of the things he mentioned is the newbies’ drive to get as much links as they want.
According to randfish you should NOT split your efforts across many domains. What this means is that instead of registering tons of domains with the purpose of having them link back to your main site you should instead focus on several domains that are seen as by search engines as quality sites. Put your effort in getting links from those domains and if other links aside from those do come in then welcome them. However, straining really hard to get lots and lots of links from ...
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Sparky in
Linking |
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It's pretty much a given that the right domain name can help your website in your search engine optimization goals. Getting the correct and unbastardized domain name is such a necessity that companies shell huge amounts of money just to get the correct domain name. Since a domain or even URL is instrumental in getting those needed search results and clicks, the getting the right domain name has never been so urgent.
But what if you're targeting a non-US market? .com domain names wouldn't make sense here - let's say you're targetting Australian buyers. Of course you'd want to show up on Google Australia. It won't make sense if a site targeted towards an Australian audience shows up on American SERPS and remains invisible to the target market. Of course you can just load the site with keywords related to your target country. Google's algorithm is ...
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dave in
General |
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Ever wondered where all the traffic you used to get have fizzled down? Ever wonder why wonderful content isn’t getting the attention it should be? Well, blogs being ever so a dynamic technology driven social phenomenon, defining parameters can be a killer. SEO is a very difficult thing to grasp for non-believers that a simple blog can earn you money easy. You might have all the killer titles and content, throw in the hottest keywords but you still get zit in terms of traffic, why?
You might want to step back and take a look at something you might not have total control over, your hosting service. With thousands of them out there, they’re all fighting for the same thing, quantity. The more they host good for them, but that doesn’t always translate to what’s good for you. So why not get the benefit of unbiased ...
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Sparky in
Analysis,
Blogs,
Content,
General,
Linking,
Marketing,
SEO firm,
Website Promotion |
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