SEO Contests – How Relevant Are They?

We previously talked about the basics of SEO contests. These are races to the pole position for a certain previously unknown keyword on a search engine results page (SERP) through a set duration of usually two to three months. Whoever is in top position as per the latest viewing of the Google, Yahoo!, or MSN search results for the keyword/s is declared the winner.

Of course, experienced and novice SEOs alike would be doing all sorts of optimizations and tweaks for their sites or blogs to come out as number one, but in reality whoever wins or loses the top prize, it’s actually the contest sponsors that will emerge as one big winner.

That’s because the SEO contest sponsors would almost always require links to their websites or services, in order for contestants to be eligible for prizes (either additional special prizes or the actual prize itself). So in the end, the sponsors get some optimization at a cost lower than if they had hired a professional.

Brilliant, isn’t it?

With hundreds or thousands of contestants linking to one website, and since most contestants’ pages are closely related and hosted/run on different servers and domain names, the search engines would view this as quality linkages. This would be sure to jack up the pagerank of the sponsor pages.

By SEO Guru in SEO Contests

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