Addressing High Bounce Rates

We all know that getting people to visit and keeping the attention are two different things. Most often the bigger problem is not the amount of traffic we get to our site but the high bounce rate. After all with high bounce rates the very purpose for doing SEO is defeated. In the long run I would settle for a little less traffic with higher retention rates because that means that your SEO efforts are not going to waste.

So why do people really leave your site? What can you do to lower your bounce rate?

The top reason for immediately leaving a site is lack of relevance of a site’s content in the search user’s eyes. This can simply be because the user entered a very vague/generic term and you rank really well for some generic keywords. Or it can be because you knowingly opt to squeeze your way into ranking well for terms that you are not at expert on (Sounds familiar?). This can also mean that your site may have in depth and good content about the search term but instead of landing on the relevant page you redirect them to a single landing “homepage” where, at a glance, people won’t realize that the info they need is just a few clicks away.

If you know why people are leaving your site you will be able to make necessary changes. So remember – make sure users land on pages with content relevant to their query because in the internet where there are millions of choices no one will be giving you a second glance nor a second chance.

By Sparky in Analysis, Content, Tips

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