Choosing a Search Engine Optimizer continued

5. Don’t use SEOs that subscribe to link popularity schemes that include submitting your website to countless link directories as well as so many search engines. According to Google the links you garner from these sites usually won’t affect your ranking in major search engines for the better. If anything it could actually possibly affect your ranking adversely. Opt for a more organic link building scheme.

6. Ask the SEO where how much of the fees they intend to use for buying advertising space and how much will actually be used as their fee for SEO. If you did specify that you want them to help you out with advertising then all is well but if all you asked to do is plain SEO then it’s not a good idea for them to be spending money on the ads. You might want to ask for the money allotted for the ads back. Some SEO firms promise high page rankings and “prove” it by showing their clients that they’re one of the top websites when in fact the website appears in the sponsored section of the search engine. The sponsored ads in no way affects you page rank and if you search for your website in the actual SERPs you will likely find it still tucked away among the obscure last results. You’re better off with an SEO firm that actually does some SEO.

7. If possible choose a firm that someone you know has made use of and that actually yielded results. If this is not possible then a simple way to gauge their effectiveness is by searching for their website. If they’re not in the first 3 SERPs then there’s something seriously amiss. If they can’t SEO the hell out of their own website then they have no business boasting that they can do anything for anyone else.

8. Use an SEO firm that will sign an explicit contract with you stating a full money back guarantee if no positive results are seen in a specific period of time especially if their efforts lead your website to being removed from search engine listings. Make sure the contract also explicitly states the pricing and method of payment you have agreed upon so they can’t over price you in the end.

By Sparky in Google, Google Rank, Linking, Marketing, Search engine, Search Engines, SEO firm, Tips, Website Promotion

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