Consistency in SEO

Consistency is very important in SEO. Without consistency the effectiveness of all your efforts will be lessened a great deal leading to wasted time and effort. For maximum effectiveness make sure you are consistent in:

Posting frequency – this goes for sites with blogs. Consistency does not mean daily posting but at least have something new each month or each week for your readers (and search engine spiders) to read. Remember to use keywords though (consistency again!) because the blog is meant to serve fresh content for spiders to crawl and you want them to be harvesting a good crop of keywords.

Format – this includes everything from your URLs to your page layout. If you have decided on the URL format to use then be consistent in linking/re-directing links to the preferred URL format so you can maximize your link juice. When it comes to page layout find out and stick to what works for you. To know what works for you observe the conversion rates for pages with different formats. Same is true for the use of headers, images, tagging, and everything else.

Effort – SEO is not a one time thing. You need to be consistent in your SEO efforts meaning that you need to keep abreast of the latest SEO techniques. This is very important because search engines constantly tweak their ranking algorithms, which can lead to new very useful methods that you need to employ as well as lend once useful or insignificant factors suddenly harmful. So constantly check the latest SEO news and be consistent in updating your site to accommodate new happenings.

By Sparky in Content, Design, Tips

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