Facebook’s OpenGraph Search

Facebook recently released their own OpenGraph Search Engine, based on their OpenGraph system. If you were wondering what those like buttons that display everywhere are for, the OpenGraph Search Engine is the answer. Facebook’s OpenGraph Search Engine will display liked pages in search results. What does this mean for search engine optimisation?

The OpenGraph Search Engine is in its infancy as of now, but it’s a very big deal. If Facebook manages to pull this off, we’re going to see a future where the Like has replaced the link as the web’s currency.

One study has revealed that people are spending thrice as much time on Facebook over search engines now, and Facebook is obviously taking advantage of the situation here. This is, at first glance, a good idea. now you don’t have to go to Google to do a web search!

Here’s the thing though – search results ranked by “likes” can’t possible compete with links, at least for now. Just as it’s easy to make a link farm for your search engine optimisation needs, “like farms” are going to be just as ridiculously easy to make. In fact, there are websites right now made to take advantage of the OpenGraph like button, and it’s not a pretty sight to see those links flood the news feed.

If you do want to use Facebook’s OpenGraph search, there’s interestingly, a way to rank in the search results, and you can use this technique in under 60 seconds. Just go to l1k3.com, and create an OpenGraph object there, and you’d instantly see your page as a top result. Basically, you just need to create a Facebook page and fill it up with fans and you’re going to outrank your competition. It’s basically a race to get more fans.

What do you think of the new Facebook Opengraph Search Engine?

By dave in Search engine, Search Engines, Tips

Do you like this article? Submit it to Blogosphere News!