Google AdWords vs Yahoo SM

Formerly know as Overture, Yahoo SM (Search Marketing) was unveiled last year, to rival Google?s AdSense in the world of pay-per-click products. How do they compare? What are the pros and cons for each product? And in the end, what?s the better program? Read on:

Click Through Rates

Google: Despite your bid, if your keyphrase CT is well-above average, you should get a high ranking. If Google believes it could be low, they?ll drop it immediately, without giving it a chance.

Yahoo: If your keyphrase?s CT shows low levels for a significant length of time, only then will Yahoo drop it. But sources say that this happens very rarely.

Bidding

Google: Here the maximum bid is $100.00, and the minimum bid is $0.05. It doesn?t tell you how much you will pay per click ( you stay within your maximum bid), nor will you be able to know how much clicks your rivals are bidding. Again, high CT rates will give you a better rank regardless of what you bid.

Yahoo: Here the maximum bid is $999.99, and the minimum bid is $0.10. You are allowed to see how much your competitors are bidding and who they are, and you know exactly how much you will pay.

International Ads

Google: Google is the winner here, enabling you to choose your country and language. This will then reflect on the language setting of the visitor?s computer.

Yahoo: Here you have the hassle of needing to register for each and every country you need, as well as re-setting all your bids and keyphrases. There are also a lot of important missing countries (with only 12 available) such as India, Korea, China etc.

In summary, money-wise, Yahoo gives you more transparency and control. Google, however wins hands down when it comes to getting clicks (more traffic), and this in the end means more sales.

By Sparky in Ads, Basics, Businesses, Google Rank, Keywords, Tips

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