Google Social Search

Google Social Search launched October last year and since then has been a useful tool for me, both personally and professionally as part of the social media strategy of some clients.

Nowadays, with much attention going to social media marketing it is important for SEO companies to offer related services. Google Social Search is one of the ways you can help in your client’s audience analysis and targeting. With social search you can get information on the existing network (customers) of your client. You will be able to find out what really interests these people with their public content (from tweets to blog posts) as well as get leads from the name of the friends in their social circle.

If you haven’t been using social search make sure you update your Google profile (and your clients’ as well) and activate the social search feature. Things you will see as part of search results due to social search would be publicly available web content from your social circle such as blog posts, status updates, tweets, and pictures.

To active Google social search:

1. Make a Google Profile
2. Add links to Twitter, FriendFeed, your blog, etc…
3. Opt-in to the Social Search experiment at google.com/experimental/
4. Search while signed in

Remember you need to be signed in while searching to actually see results from your social circle!

By Sparky in Analysis, Google, Search Engines, Tips

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