Importance of Site Structure

One of the biggest mistakes yet most common mistakes of new websites is not having a good site structure. It is a huge mistake not only because it can affect your users as they navigate from page to page but also because it can affect your site’s SEO.

Site structure for the user:

If your site is unstructured navigation can become confusing because jumping from page to page would be like leaping from portal to portal with no sense of direction. Structure is needed so that visitors can know where they are in the site with respect to other sections of the site or at least the homepage, making it easier for them to access the info they need. With this in mind note that having structure in your site won’t be enough. You need to have structure AND your navigation structure has to be evident to the user!

Site structure for SEO:

An unstructured site can lead to problems because you might end up deep linking, which can lead to pages missed by crawlers. Another problem would be if some of your more important pages end up not getting much of your link authority while some of the less important pages end up with a lot of link juice. This will lead to the unimportant pages ranking better and users landing on pages you don’t want them to land. We all know how important landing pages are because as the old adage goes: first impressions last. So to minimize problem just create a structured site and if your site currently has no structure then it’s time to set up the structure it lacks.

Image Source: CreativeTechs

By Sparky in Basics, Design, Tips

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