Keep Your Keywords Simple!

According to data and research by Web Side Story, most searchers looking for items on the web enter one- or two-word queries.On average, one- and two-word searched constituted 83 percent of searches; on e-commerce sites, that figure was 91 percent.

Moreover, nearly 12 percent of searches lead to no results – a lost opportunity for marketers; among commerce sites, 8.5 percent of searches led to no results.

The studies examined more than 34 million searches on the sites of 42 Web Side Story customers: 15 e-commerce sites, 13 lead-generation sites and 14 media sites.

By Sparky in Analysis, Keywords, News, Tips

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