Optimizing your URL and Links (Part 3)

Here were are at Part 3 of the linking tips series from Rick Dejarnette. This is also happens to be the last three tips and after this we’ll be moving on. As in many cases though these tips are just as useful as the first tips, as they say: “last but not the least.” Here goes…

1. Have at least one internal link to every page – This makes sense not only SEO-wise but navigation-wise. It is important to have all your pages linked to by at least one other page from the same site so that the search engine bots has a way to map out the entire site once they’re on your website crawling. Sure bots can discover a page without an inbound internal link some other way (i.e. if you submit that link or there’s an external link pointing to it) but the chances will not only be less but you also waste the opportunity to build up relevancy between your pages. Navigation-wise you of course want your readers to be able to access all pages once they get to your site. With no internal, how will they do that?

2. Avoid [having and linking to] pages with nothing but a long list of non-contextual links – The reason for this is not only does it look spammy but they ARE often spam sites. In any case even if they are not readers usually do not like such sites and so do search engines.

3. Prevent the bot from following a link – I have already posted on this several times. Ways you can do this is use the no follow parameter or use a robots.txt file.

By Sparky in Linking, Tips

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