Optimizing your URLs and Links (Part 2)

It’s almost been a month and we’re finally on the 2nd part of the “Optimizing your URL and links” series of tips from Rick Dejarnette of Webmaster Central. If you didn’t click on the link I provided last time and read Mr. Dejarnette’s post then you will still find my summary pretty useful. If you’ve read it: consider this as your refresher course.

Here are the next three tips from Rick Dejarnette:

1. Use title attribute in anchor tags for internal links – As a rule it is best to use the title attribute for ALL links, whether external or internal, however using it for internal links is emphasized in SEO because you want to help search engines assess the relevance of each page relative to each other.

2. Minimize the number of parameters in dynamic URLs – Dynamic URLs are often associated with duplicate content because of the way affiliate websites work. This is why it is better to lessen the use of dynamic URLs in the first place. However if you are going to use dynamic URLs at least make sure that you minimize the number of parameters so that there will be less chance to for duplication of content using dynamic URLs with the same variables but different order.

3. Avoid using session IDs or cookies – Bots won’t follow links that require session IDs or cookies. So if your DON’T want the search engine bots to access that link then this is another way to keep them out.

By Sparky in Linking, Tips, Title Tags

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