Selling Dead End Domains to Social Sites

Bill Slawski, one of the best SEO minds today, recently did a fun post (usually his post are very cerebral) showing the old Digg.com. Facebook.com, Twitter.com, MySpace.com, and Yelp.com, and of course the current versions. Digg.com used to be home to Digg Records, a site on Russian Tourism. Facebook.com used to be home to AboutFace Corporation, an internet directory site. Yelp.com was a directory as well. MySpace was a web design company (makes sense from the name) and Twitter was just up for sale. Twitter’s site was the funniest since you’ll have no idea what it was used for except that “because of other schedule” they decided to put it up for sale for $4500. Now, that is a pretty good price but if think about how much Twitter is today I bet the previous owner his kicking himself for not asking for a better price.

So what can we make of all this? Well it all depends on how how you look at it. For an ordinary domain owner you should probably rethink stopping payments for your domain (they are pretty cheap after all) even if the domain name is as weird as Yelp and Twitter. Who knows, some company might buy it out from you eventually. When it comes to the pricing make sure you don’t give it away at once. Research on the company or person you’ll be selling it too and find out if you can ask for a better price. DO NOT go squatting but there is no problem capitalizing on domains you own today. Remember though that in the meantime it would of course be better to put solid content in the website and not let it go to waste. Go ahead and optimize the site to build its page rank but if it is just an extra site for you, you don’t have to sweat the ranking too much. However, if you want to be able to ask for a better price a better page rank will surely mean a better price in the future.

By noemi in Tips, Website Promotion

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