SEO Resolutions: Actionable, Measurable, Attainable

It’s my first post of the year and new year resolutions still occupy my mind, hence, a post on recommended SEO new years resolutions.

One of the things I like about SEO is that just like life there’s always room for improvement. Change is the constant thing and there’ll always be something to tweak. This year here are some of the things you can include in your SEO resolution list, but before that remember that each resolution must be actionable, measurable and attainable.

Suggested SEO goals for the year:

Focus on analysis – Get stats and study analyze them. Get to REALLY know what works and what doesn’t. If you haven’t been using a stats tracker then you resolution can be something as simple as finally installing one!

Focus on on-page SEO – Before you even write down your on-page SEO goals you will need to evaluate your site for needed improvements. Some common on-page SEO factors overlooked include: broken links, meta descriptions, deep links, etc. What you can do for your new years resolution is to make it your goal to fix these things. Be specific when writing each on-page factor you want to focus on. If you have a very large site you might want to just resolve to add meta descriptions to a certain number of items. This is to keep things measurable and attainable.

Focus on link-building – Don’t just come up with a certain number of incoming links you want to get but start from the very basic. Resolve to get a certain number of leads, resolve to contact and get replies from at least a certain (again be realistic) percentage of the leads. Note that I didn’t say get this number of yeses but just replies since that is out of your control.

By Sparky in Analysis, Basics, Tips

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