Why New Content Is Vital To Websites

Homepage Power
1. Your homepage is the most powerful page in the website. Even if you have made the effort to place lots of backlinks here, remember that a search engine needs phrases to rank ? so the less words you have, the less phrases, the less probability of ranking.

Quantity and Quality
2. If your site or blog is low on content in some pages (say you have 500 pages but only 50 words on each page), or worse, if you have content that is not unique (read: copied!). This usually applies to those websites with entire pages on one or just a few products, with these just running very short descriptions. Here, you risk being put on Google?s dreaded ?supplemental? (more on that in another post), which in essence means that rank for your page will turn non-existent, and forget about re-visits from surfers.

Link-Worthyness
3. When you have unique, researched content, you automatically can get backlinks ? a natural process wherein you get the links without having to ask. Of course, if you don?t have anything that merits links from others around the web, well then you?ll find it difficult to get any at all.

Keyword Phrases
4. When it comes to using keywords in your content, it is important not just to target a few of the ?key phrases?, but also to remember longer, related phrases.

Originality Ranks High
5. The news is out: Google ranks ?resource pages? high ? and these are almost always the ones which have a lot of original content.

By Sparky in Basics, Content, Tips

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